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Advice from the I4E Experts: Marketing Strategy

December 01, 2016

I4E experts share their thoughts on marketing strategies for small businesses.

Back in August, the grand prize winners of the 2016 Innovations 4 Entrepreneurs contest came to Philadelphia to meet with a series of panels of business innovation experts for one-on-one consulting sessions. With so much expertise in one place, we wanted to capture some of their advice on video to share with entrepreneurs and startups across the country.

The fifth video in the series features Denice Hasty, SVP of marketing and product management at Comcast Business; Orly Zeewy, brand architect; and John Jantsch, president of Duct Tape Marketing, who discuss marketing strategy.

Check out the other videos in the series: Business Planning | Digital Presence | Financials | Growth Strategy

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