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Level the Playing Field: Leverage Technology to Grow Your Business

May 07, 2015

Technology can be an extraordinary tool for entrepreneurs trying to streamline their businesses, increase productivity and just make their lives easier. And it is the one thing that can really help to put you on par with your larger competitors.

This is the eighth article in an eight-part series on how to help your small business compete with the big guys. Read part seven.

Technology can be an extraordinary tool for entrepreneurs trying to streamline their businesses, increase productivity and just make their lives easier. And it is the one thing that can really help to put you on par with your larger competitors.

Getting a handle on your business requirements is the first step toward creating a technology solution that best suits your needs. Consider the following activities as a worthwhile investment in the future of your business.

  • Read the technology sections of a few small business magazines on a weekly or monthly basis. Or, subscribe to free online newsletters that discuss small to mid-sized business technology. Two good choices are www.entrepreneur.com andwww.smallbiztechnology.com.
  • Keep in touch with your tech advisor that you appointed to your “Board of Directors.” Tell him that you want to be informed about the technologies that could help you grow your business.
  • Take advantage of free or low-cost technology seminars offered by your local Chamber of Commerce, SCORE or another business organization.
  • Prioritize your needs. Think of your IT plan as an extension of your business plan.
  • Develop a technology plan to help you invest in the right technology for your business at the right time.

It will take time and energy to compete against the big companies in your market. But it is worth it if you can add customers and grow your business.

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