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taher.behbehani

Taher Behbehani

Chief Digital & Marketing Officer of Broadsoft

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Now is the Time to Embrace Mobility

May 26, 2016

If your business hasn’t jumped aboard the mobility bandwagon, now is the time.

It’s hard to find anyone without a smartphone in hand these days. We are besotted with the idea of staying continuously connected as we move through our day. And unlike many trends, using smartphones and other mobile devices clearly crosses generations – from tech-savvy millennials to their sometimes equally tech-savvy grandparents. 

It should be no surprise that businesses are embracing mobility. A recent survey by Tech Pro Research shows a solid rise in the Bring-Your-Own-Device (BYOD) movement, with 74 percent of organizations already allowing or planning to allow their employees to bring their own smartphone, laptop, or tablet to work – a strategy designed to help organizations reduce both hardware and service costs. BYOD has grown in concept in the last few years. A rising interest in the development of wearable devices and the Internet of Things (IOT) is compelling BYOD to evolve even further.

A recent article in Small Business Trends says that if your business hasn’t jumped aboard the mobility bandwagon, now is the time. Here are a few of the many advantages they point to:

Get More Done from Anywhere, at Any Time

You no longer have to choose between waiting in the office for an important call and missing an offsite appointment. Instead, you can have it both ways. With the right mobile communication app, you can have your office line follow you wherever you are or travel. You can have access to office directories and powerful business communication features— like voice and video conferencing — just as if you were in the office. All this means you can get more done and can respond more quickly to customers and colleagues, driving improvements in sales, and customer service.

Reduce the Office Footprint

When you and your team are equipped with enterprise productivity apps that help you work efficiently on the go, you have the freedom to move away from a traditional office environment. You may find it makes more sense for some or all employees to move to home offices, using their smartphones and Internet connection to collaborate. And even if you are committed to a traditional office setting, you still benefit when workers can check in easily from home or vacation to review and respond to urgent messages that can impact your bottom line.

Increase Employee Engagement

Turnover can be costly, and so can workers who are less than fully engaged in your company and the work they do. Millennials and other young workers have grown up with a smartphone in hand and technology in their DNA. They are going to be on their smartphone regardless. Rather than have the technology become a distraction, it’s time to embrace each worker’s mobile device of choice. Make the technology they love an integral part of your workplace.

Service providers who support the mobility rage should acquaint their enterprise customers to the wide variety of multi-device unified communications and collaboration apps that benefit businesses.

This article originally appeared on the Broadsoft blog.

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