Contributed By

CommunityEditorialTeam

Community Editorial Team

of Comcast Business

View Profile

SMBs are Focusing New Technology Investments on Sales and Marketing

May 22, 2015

We asked 360 startups and small businesses about their next technology investment, and almost half (47%) will be investing in sales and marketing while one-quarter (25%) are focusing on website and e-commerce.

We asked 360 startups and small businesses about their next technology investment, and almost half (47%) will be investing in sales and marketing while one-quarter (25%) are focusing on website and e-commerce. When you consider that website and e-commerce are effectively online implementations of sales and marketing, that puts 72% of small biz technology investment into the sales and marketing category.

As for the remaining investments, 12% are focusing on back-office operations, 8% on customer service, and 8% on other functions.

Comcst-Poll-Startup-Tech-Invest

This article is available exclusively to
Comcast Business Community Members.

Join the Comcast Business Community to read this article
and get access to all the resources and features on the site.

It's free to sign up

OR

Join the Discussion

300 Characters Left