Contributed By

donna_hs.000

Donna DeCarolis

Founding Dean of the Close School of Entrepreneurship of Drexel University

View Profile

The Physical Point of Sale

July 11, 2016

Your physical retail space as a small business is probably the result of careful design.

Your physical retail space as a small business is probably the result of careful design: the materials, the displays, the lighting, access, flooring, countertops, artwork, and much more.

But what about your actual point of sale – when the customer is purchasing the product? All of us have experienced a point of sale that is very engaging – efficient, great use of technology, friendly employees. So think a bit about how your checkout area and process is designed.

The focus on the checkout area should be human interaction. So avoid clutter in the area like wires, papers and gadgets. Anything on the checkout counter should be unobtrusive and blend into the motif of the rest of the store.

There can be more than one checkout option for your customer: one conventional and one mobile. While the Apple store is a pioneer of mobile point of sale, the cost of implementing that technology is now accessible for small businesses.

Most importantly, make sure that your employees use the point of sale as an opportunity to connect with customers: getting feedback, emails, promoting products and services – in short generating customer loyalty and a return visit!

This article is available exclusively to
Comcast Business Community Members.

Join the Comcast Business Community to read this article
and get access to all the resources and features on the site.

It's free to sign up

OR

Join the Discussion

300 Characters Left
comcast-ctas-052417-SMB

Resource Center

Why Comcast
Comcast Business delivers fast, reliable networking solutions built for business performance and growth

Current Offers
Take advantage of our limited time offers with a customized plan built to give your business an edge over competitors

Community Forums
Find solutions, share knowledge and get answers from customers and experts

Help & Support
Get help and support from Comcast experts

Resource Library
Find out how Comcast has helped clients like you meet their needs with informative White Papers, Case Studies and more

Internet Speed Test
Try the Comcast Business Internet Speed Test to see how your business stacks up

Social Media
Connect with Comcast and join the conversation on LinkedIn, Twitter, Facebook and Google+