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Alex Sewell

Vice President, Enterprise Marketing of Comcast Business

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Two Simple Reasons Why You Need TV in Your Business

December 18, 2014

Nobody likes to wait, but sometimes it’s unavoidable. No matter what type of waiting room your business offers, it should help to distract and entertain your visitors, patients or customers while they wait. And television is a perfect distraction.

One: TV Makes Waiting Easier

Nobody likes to wait, but sometimes it’s unavoidable. No matter what type of waiting room your business offers, it should help to distract and entertain your visitors, patients or customers while they wait. And television is a perfect distraction.

News shows keep customers informed about the latest local and world events as well as traffic and weather updates. Talk, variety and game shows make time fly by. Sports shows help everyone stay on top of the latest scores. And kids programming helps to channel their extra energy so they’re not a distraction to parents and other paying customers.

Two: TV Keeps Everyone Informed

TV is a great way for you, your employees, and your visitors to stay on top of the day’s local, national and business news. Plus, if you’re one of the many businesses these days that blocks employee access to certain Internet sites for security or productivity reasons, TV is a great option for staying informed and connected to the rest of the world.

With TV in your business, you and your employees can stay current on events affecting your company and your whole industry. You’ll have access to detailed news and analysis about product launches, mergers and acquisitions, stock market fluctuations, court decisions and other events. TV also keeps everyone informed about weather and traffic news so you and your employees can better plan the day and week ahead. You’ll know when roads are closed due to maintenance, accidents or flooding. You’ll know when working parents may need flexibility due to weather-related school closings. And you’ll be able to map out alternate routes and timing for deliveries and appointments out of the office.

Don’t forget about the sports lovers in your business! Sports fans want to see every play, every foul, and every score. With TV, you can provide a welcome perk to your employees – the ability to view their favorite sporting events and catch up on all the scores.

There are a variety of ways you can incorporate television into your business.

  • Consider installing a TV in your waiting or reception room to keep customers and other visitors entertained and informed while they wait.
  • TV service in your conference room lets employees gather to watch breaking news events and special announcements.
  • With TVs in your employee lounge or lunchroom, workers can catch up on the day’s news and sporting events during breaks.
  • And TVs in employee offices help them stay on top of industry and financial news – allowing them to be more insightful contributors to your business.

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