Contributed By


Taher Behbehani

Chief Digital & Marketing Officer at Broadsoft

View Profile

Is the Single Vendor Cloud a Thing of the Past?

December 17, 2015

Enterprises are going to have to get used to increasing amounts of scattered cloud applications.

Google recently announced that it would provide its “Google for Work” software for free to Microsoft Office defectors, in an effort to hit its longtime rival where it hurts the most.

In the past few years, we’ve become used to the term “asymmetric war,” where under-armed competitors use guerrilla tactics to undermine a vastly better armed competitor. Now Google has taken it upon itself to take on Microsoft Office 365, not in some viral or guerrilla marketing campaign, but in a plain old-fashioned price war, pitching its deep pockets versus the Seattle behemoth.

There is going to be plenty of fallout from this move, as it is pretty difficult to compete with free in the market. At the same time, it will loosen the Microsoft strangle hold on Office productivity and may well open up the market to many other players as buying decisions start to get questioned. Which brings me to the notion of the single vendor cloud.

Like any seismic shift in a market, this move by Google will have knock-on effects to parallel systems, including cloud-based unified communications and collaboration. The days of just interworking with Office will soon be over, and the market will open to not just Google, but likely a wider array of cloud productivity apps like Redbooth and more. Vendors will not just be judged on the breadth of their interworking, but also the intelligence of that interworking – masking some applications whilst promoting others based on the needs of the user.

The whole concept of a single vendor cloud may soon be a thing of the past. Enterprises are going to have to get used to increasing amounts of scattered cloud applications being favored by their users, either bought through IT or via shadow procurement processes.

The workplace has changed faster than we ever could have imagined, and the proliferation of cloud-based apps and tools out there just keeps expanding.

This article was originally published on BroadSoft.

This article is available exclusively to
Comcast Business Community Members.

Join the Comcast Business Community to read this article
and get access to all the resources and features on the site.

It's free to sign up


Join the Discussion

To Comment either Register or Login:


To view the rules of engagement for commenting on Comcast Community click here



Resource Center

Why Comcast
Comcast Business delivers fast, reliable networking solutions built for business performance and growth

Current Offers
Take advantage of our limited time offers with a customized plan built to give your business an edge over competitors

Community Forums
Find solutions, share knowledge and get answers from customers and experts

Help & Support
Get help and support from Comcast experts

Resource Library
Find out how Comcast has helped clients like you meet their needs with informative White Papers, Case Studies and more

Internet Speed Test
Try the Comcast Business Internet Speed Test to see how your business stacks up

Social Media
Connect with Comcast and join the conversation on LinkedIn, Twitter, and Facebook

Take your business beyond

Fast is the nation's largest Gig-speed network. Beyond Fast is technology that helps business boom.
Learn more about Comcast Business solutions that can help your business perform better.