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Level the Playing Field: Build an Online and Mobile Presence

April 28, 2015

Even if you’re not selling products online, having a website and a mobile app will impact potential customers’ decisions to do business with you.

This is the fifth article in an eight-part series on how to help your small business compete with the big guys. Read part four.

Even if you’re not selling products online, having a website and a mobile app will impact potential customers’ decisions to do business with you. It’s a fact – smartphones are projected (Deloitte Research) to influence 19 percent of total store sales by 2016, amounting to $689 billion in mobile-influenced sales.

Consumers now research online before they decide which law firm to use, which gas grill to buy or even which doctor to entrust their medical care to.

Yet, according to a survey by Google and Ipsos, a global market research firm, only 55% of small business owners have a website. And a lot fewer have their own mobile app.


It’s imperative to at least have a website. And be sure to link it to your social media channels. Many small business owners put off developing a website because they think it’s too complicated, time-consuming and expensive. They worry about their ability to refresh and update content and are afraid of the complexities of coding it themselves. And many think they can’t afford to pay for a third-party service provider to handle all the design, hosting and content management.

But, with everyone using search engines and social media, if you don’t have a site, you’re not fully in business. With competition getting tougher – and margins thinner – it’s critical to take the time to establish your business’ Web presence. Even the smallest of small businesses, including your competitors, can access free easy-to-use website building tools that take just minutes to master. Don’t be one of the 45 percent that are behind the game!

Next: Getting people to take notice … and talk about you!

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