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[Webinar]: Raising the Customer Experience Bar

April 08, 2019

Improving customer experience (CX) is among the most important if not the most important-benefit of and driver for digital transformation. Listen to our panelists discuss key trends in CX and the keys to building customer interactions around a digital-first perspective.


Improving the customer experience (CX) is among the most important--if not the most important--benefit of and driver for digital transformation. In fact, IDC research reveals that two-thirds of CEOs at Global 2,000 companies intend to shift their focus from traditional, offline strategies to more modern digital strategies to improve the customer experience before the end of this year, with 34 percent of companies believing they’ll fully adopt digital transformation within 12 months or less.

As a core component of digital transformation, your edge locations play a vital role in generating revenue and enhancing customer loyalty. When your edge locations experience poor performance, your reputation with customers and your bottom line are put at risk. Eliminating blind spots with end-to-end network visibility in an environment in which end users, apps, and infrastructure are more distributed than ever is key to optimizing the customer experience.

In “Raising the Customer Experience Bar through Digital Transformation, you’ll hear from CX and network experts regarding:

  • Key trends in the customer experience/digital transformation space
  • The keys to building customer interaction around a “digital-first,” proactive perspective
  • How a transformed network edge helps meet demands for speedier decision-making, unlimited and speedy access to cloud applications, and improved quality of service
  • Why point monitoring tools to manage application performance are critical for CX
  • How proactive monitoring solutions help optimize performance
  • Use cases in customer service, sales, marketing, and related areas

Our panelists include:

  • Teresa Ward-Maupin, Vice President of Customer and Digital Experience at Comcast Business, and a noted industry analyst.
  • Zeus Kerravala, Founder & Principal Analyst, ZK Research, provides a mix of tactical advice to help his clients in the current business climate and long-term strategic advice.

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