The Atlanta Braves realize a vision, developing a mixed-use campus and network geared to optimizing analytics

In 2018, the Atlanta Braves debuted The Battery Atlanta, a 1.5 million-square-foot mixed-use development, surrounding the playing field with high-end retail, dining options, entertainment, and more. The sprawling “bigger than a ballpark” campus is underpinned by a network purpose-built for connectivity. It’s essentially a 23-acre engine for driving in-depth analytics. The Battery’s Layer 1 elemental connectivity means that the organization has the capability to tap into individual fan interactivity at any given moment. The network’s powerful analytics and insights offer unprecedented opportunities to optimize operations on every level.

Learn how the Atlanta Braves took their campus and network from vision to reality. Justin Watkins, the team’s Senior Director of Business Intelligence, will take us through the thinking behind the development, its underlying technology, analytics in action, and operational improvements throughout the campus and on the field.

You’ll learn:

• How the Braves developed the dual commercial and technology vision for The Battery Atlanta


• Technology that supports the network and analytics


• How the network tracks fans whenever and wherever they’re on campus


• The ways in which IT and management work together to mine and optimize data


• How the analytics maximize the fan experience, including everything from shopping and dining to improving on-field play.


• The resulting operational enhancements

Our panelists are:

• Justin Watkins, Senior Director of Business Intelligence for the Atlanta Braves. He is a strategy professional, data scientist, and programmer specializing in pricing analytics, yield management, and CRM strategy.


• Sam Chernak, Senior Vice President, Strategic Engineering, Comcast Business.