Contributed By

ComcastBusiness

Community Editorial Team

at Comcast Business

View Profile

Small Business Saturday® Quick Tips

November 05, 2018

Make sure you are ready for Small Business Saturday® on November 24th. Use these tips to get the local community to Shop Small at your business!

Make Sure You’re Ready!

From the corner store to the local diner to a trendy online boutique, it’s unique small businesses that help their local communities stay vibrant. Small business owners understand this, which is why reaching new customers and promoting their business on Small Business Saturday® is so important.

Happening on November 24th, Small Business Saturday is a holiday shopping tradition and part of a nationwide Shop Small® Movement dedicated to uniting communities and supporting all kinds of small businesses.

In 2017, an estimated 108 million consumers reported shopping or dining at local independently-owned businesses on Small Business Saturday — generating roughly $12 billion in reported spending.

Get your business prepared for Small Business Saturday, and beyond, by using these tips:

Tip # 1: Communicate to your community that you will be participating in Small Business Saturday

In order to attract local consumers to Shop Small, they first must know who is participating in Small Business Saturday. Let the community know by reaching out to local reporters, using social media, hanging up signs in the windows, and informing them on the benefits of shopping small.

To gain more traction, use the hashtags #SmallBizSat and #ShopSmall.

Tip # 2: Create an exceptional in-store experience

Shopping small should be a pleasant experience for customers, especially in comparison to large retail stores. With enough bandwidth, a business is able to offer guests free public WiFi, without it impacting business operations. This satisfies a customer’s need of being connected, and a satisfied shopper will continue to come back long after Small Business Saturday.

Tip # 3: Host a viewing party

Perfect for bars and restaurants, a viewing party will generate extra buzz and excitement. Show the biggest local college football games on Small Business Saturday and provide customers with an experience they will want to keep coming back for.

Make this a yearly tradition, and promote the event with flyers around the neighborhood.

Tip # 4: Run Small Business Saturday specials/promotions

Offering one day promotions gives a special feel to Small Business Saturday. If your customers know they can get a discount or a value-added service, they’ll be more likely to patronize your business that day. It’s a great way to bring in new customers and make your existing customers feel good about getting a deal.

Tip # 5: Offer online-only specials

Not everyone will be able to go into their local small businesses, but that doesn’t mean they can’t Shop Small. Offering a one day only, online special is a great way to capitalize on customers who want to support local businesses without actually visiting them.

Tip # 6: Encourage shoppers to share that they are shopping small

Word of mouth is one of the best ways to get new customers to find out about small businesses. Offer a giveaway to a customer who checks in on Facebook, shares a picture of a product, or leaves a review online. When a friend or family member makes a recommendation, it is 50x more likely to trigger a purchase – so get everyone to share, share, share.

Comcast Business is proud to support small businesses with the technology they need to stand out. Visit ComcastBusiness.com to get the solutions your business needs to make this Small Business Saturday, and every other day, a success.

This article is available exclusively to
Comcast Business Community Members.

Join the Comcast Business Community to read this article
and get access to all the resources and features on the site.

It's free to sign up

OR

Join the Discussion

300 Characters Left





To Comment either Register or Login:


OR

To view the rules of engagement for commenting on Comcast Community click here

melody davis

Yesterday

I think this is a great idea. Thanks for bringing it to my attention and inviting me to share in it.

Resource Center

Why Comcast
Comcast Business delivers fast, reliable networking solutions built for business performance and growth

Current Offers
Take advantage of our limited time offers with a customized plan built to give your business an edge over competitors

Community Forums
Find solutions, share knowledge and get answers from customers and experts

Help & Support
Get help and support from Comcast experts

Resource Library
Find out how Comcast has helped clients like you meet their needs with informative White Papers, Case Studies and more

Internet Speed Test
Try the Comcast Business Internet Speed Test to see how your business stacks up

Social Media
Connect with Comcast and join the conversation on LinkedIn, Twitter, Facebook and Google+