Small Business Saturday Quick Tips

Small-Biz-Saturday-Featured-Image-03 2

Make Sure You’re Ready!

From the corner store to the local diner to a trendy online boutique, it’s unique small businesses that help their local communities stay vibrant. Small business owners understand this, which is why reaching new customers and promoting their business on Small Business Saturday® is so important.

Happening on November 30th, the 10th annual Small Business Saturday is a holiday shopping tradition and part of a nationwide Shop Small® Movement dedicated to uniting communities and supporting all kinds of small businesses.

In 2018, an estimated 104 million consumers reported shopping or dining at local independently-owned businesses on Small Business Saturday — generating roughly $17.8 billion in reported spending.

Get your business prepared for Small Business Saturday, and beyond, by using these tips:

Tip # 1: Communicate to your community that you will be participating in Small Business Saturday

If you want to attract customers to Shop Small, they need to know you’re participating in Small Business Saturday. Let the community know by reaching out to local reporters, using social media, hanging up signs in the windows, and informing them on the benefits of shopping small.

To gain more traction, use the hashtags #SmallBizSat and #ShopSmall.

Tip # 2: Create an exceptional in-store experience

Shopping small should be a pleasant experience for customers, especially in comparison to large retail stores. With enough bandwidth, businesses can offer free guests WiFi without any disruptions to internal networks or business operations. This satisfies customer connectivity needs and creates positives experiences that will keep shoppers coming back long after Small Business Saturday.

Tip # 3: Host a viewing party

Perfect for bars and restaurants, a viewing party will generate extra buzz and excitement. Show the biggest local college football games on Small Business Saturday and provide customers with an experience they will want to keep coming back for. Make it a yearly tradition!

Tip # 4: Run Small Business Saturday specials/promotions

Offering one-day promotions gives a special feel to Small Business Saturday. If your customers know they can get a discount or a value-added service, they’ll be more likely to patronize your business that day. It’s a great way to bring in new customers and make your existing customers feel good about getting a deal.

Tip # 5: Offer online-only specials

Not everyone will be able to go into their local small businesses, but that doesn’t mean they can’t Shop Small. Offering a one-day-only, online special is a great way to capitalize on customers who want to support local businesses without actually visiting them.

Tip # 6: Encourage shoppers to share that they are shopping small

Word of mouth is one of the best ways to get new customers to find out about small businesses. Offer a giveaway to a customer who checks in on Facebook, shares a picture of a product, or leaves a review online. When a friend or family member makes a recommendation, it is 50x more likely to trigger a purchase – so get everyone to share, share, share.

Comcast Business is proud to support small businesses with the technology they need to stand out. Visit to get the solutions your business needs to make this Small Business Saturday, and every other day, a success.

Are you are ready for Small Business Saturday on November 30?

This article is available exclusively to
Comcast Business Community Members.

Join the Comcast Business Community to read this article
and get access to all the resources and features on the site.

It's free to sign up

Sign Up

to get our newsletter

Take your business beyond

Fast is the nation's largest Gig-speed network. Beyond Fast is technology that helps business boom.
Learn more about Comcast Business solutions that can help your business perform better.

to get our newsletter