Tapping Technology to Realign Work-Life Balance


Running a small business is constant work. Even at the end of a full day, there always seems to be more to do, meaning that small business owners are often bringing work home, running back to the shop after hours, or fretting about taking personal or vacation time.

It can be tough for small business owners to take a step back and recalibrate work-life balance while they’re in the thick of day-to-day business and building plans for future growth. Luckily, there’s an entire slate of technology tools and solutions that can enable small business owners to supercharge productivity, reduce stress, and put their thumb back on the “life” side of the work-life balance scale. Here are a few key ways for small business owners to de-stress and add more time to their day:

Use virtual collaboration

Collaboration, either between employees or among clients, can get bogged down with constant back-and-forth and endless email chains that suck up time and increase the likelihood of errors. Collaboration apps like Microsoft Office 365, G Suite, and Slack put employees and managers in constant contact, reduce process cycles, and enhance collaboration. Working in real-time allows you to get more done during the day and take less work home with you.

Stay secure (without an entire security team)

Hackers don’t just target large businesses—small businesses are increasingly on the receiving end of phishing, malware, ransomware, and other types of cyberattacks. Worries around cybersecurity can keep small business owners up at night, but it’s becoming easier to implement security strategies that give comprehensive protection, without having to add IT personnel. A combination of a threat-detection and scanning tool, along with security programs like Norton AntiVirus or F-Secure keep small businesses protected from all angles.

Automate, automate, automate

The administrative tasks handled by many small business owners add up to the equivalent of a full-time employee’s workload. Business process automation, or using technology to automate manual parts of day-to-day business, is a growing practice with more and more tools cropping up to reduce the minute tasks handled by small businesses of all stripes. Here are just a few examples of ways business process automation can be used to streamline tasks and improve customer experience:

  • Automate responses to the “contact us” button on your website, even if it’s just to let customers know that someone will be in touch shortly

  • Send automatic appointment reminders to customers

  • Deliver lead inquiries directly to sales when they come in

  • Deliver satisfaction surveys to customers after a purchase

Stay in constant contact

Small business owners are on the move—running to suppliers, checking on accounts, meeting with potential clients—but they need to remain available and connected no matter where they are. Missing calls from customers or employees can put business at risk. Voice over Internet Protocol (VoIP) services and one-touch conferencing allow you to bring calls anywhere on any device, making it easier to get away from the office when you need to. Remote video monitoring solutions also allow small business owners to check in on their property from anywhere, anytime.

Tap into fast, reliable infrastructure

In order to stay connected from anywhere, you need a network that can handle anything you throw at it. Additional technology means additional bandwidth requirements, and you can’t afford data bottlenecks. Speed, reliability, and security are the keys to a network that lays the foundation for productivity and a healthy work-life balance. To alleviate worries about downtime, find a provider has always-on customer support, as well as cellular back-ups that kick in when the power drops, to keep you up and running.

No matter the type of small business, technology is a vital part of making it successful. For more on finding the right mix of Internet, phone, security, cloud, and other services to keep productivity high and work-life balance in check, visit Comcast Business.

Learn how small business owners can leverage tech to add more balance to their lives.

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